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March 2010
For underwear emergencies, make an appointment now!
The Eveden team of ‘Bra Doctors’ will be at Selfridges, Oxford Street, this Saturday 13th March to offer customers a unique bra fitting experience.
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March 2010
Inspired by the reaction many girls and women have when they walk out of one of Freya’s fitting rooms for the first time, the ‘Holy Fit’ campaign has been created to educate young girls and women about the importance of wearing a correctly fitted bra and the difference it can make to their body confidence.
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February 2010
Freya launches sub-brand Freya Lounge; a collection of playful loungewear pieces for the AW10 season.
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February 2010
The Freya brand has been chosen by the Salon International de la lingerie as the ‘Createur de l’annee 2010’, which translated into English means Lingerie brand of 2010.