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June 2010
Eveden Group, manufacturers of well-known larger cup size lingerie and swimwear brands including Fantasie and Freya, announced they have acquired the French lingerie and swimwear brand Huit.
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March 2010
For underwear emergencies, make an appointment now!
The Eveden team of ‘Bra Doctors’ will be at Selfridges, Oxford Street, this Saturday 13th March to offer customers a unique bra fitting experience.
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March 2010
Inspired by the reaction many girls and women have when they walk out of one of Freya’s fitting rooms for the first time, the ‘Holy Fit’ campaign has been created to educate young girls and women about the importance of wearing a correctly fitted bra and the difference it can make to their body confidence.
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February 2010
Freya launches sub-brand Freya Lounge; a collection of playful loungewear pieces for the AW10 season.