Freya introduces new logo

Larger cup size lingerie brand, Freya announces that they will be introducing a new logo globally.

Recent qualitative research undertaken by the brand found that a more appealing and modern image was required to reflect the brand personality.

Tracy Lewis, Chief Executive of Eveden Group states; “Freya is about fashion and it is important that its identity remains fresh, contemporary and relevant. The existing logo is young and colourful and the new one is a subtle move on, showing that Freya is growing up a little, yet still reflecting its colourful and fashionable side.”

This is the third time the company has chosen to evolve the Freya logo, since its launch in 1998, in order to keep it as fresh and appealing, as its gorgeous trend-led lingerie collections.

The logo will be rolled out across all packaging, POS and an edgy marketing campaign for the AW10 season which is due to launch May 2010, moving the Freya brand into the next decade.