Holy Fit
Inspired by the reaction many girls and women have when they walk out of one of Freya’s fitting rooms for the first time, the ‘Holy Fit’ campaign has been created to educate young girls and women about the importance of wearing a correctly fitted bra and the difference it can make to their body confidence. Not many people realise that owning a correctly fitted bra can not only change your entire body shape but it can boost your self confidence too.
More importantly, wearing ill-fitting bras that do not offer the correct support can cause health risks. Not only can the lack of shape severely drop confidence levels, but physically your body can suffer from back and neck pains, bad posture, scarring underneath the breast and much more.
We have collaborated with fashion designer Laura Lees to create a new limited edition collection of Laura Lees t-shirts to celebrate the release of our new educational bra fitting campaign - ‘Holy Fit’. The T-shirts are on sale now, priced at £25 each, all the proceeds from the t-shirts will go straight to the Genesis Appeal, the only UK charity entirely dedicated to preventing breast cancer. To get your hands on one of these fab t-shirts and find out more about our campaign to banish bad bras visit www.theholyfit.com
Laura Lees, whose trademark embroidery has featured in collections by Giles Deacon, Luella Bartley and who has produced one of Topshop’s best selling summer dresses, has created an affordable and stylish collection of bespoke t-shirts exclusively for Freya. The chic t-shirts are inspired by the latest fashion trends and Laura’s personal Freya bra fitting experience. In this season’s hottest styles, the ‘Holy Fit’ range contains five designs, so there is a print to suit everyone, whether you’re a girly girl or a rock chic!
Even more excitingly, Laura has personalised 10 t-shirts from each design with her classic heart embroidered signature, which will be sent out randomly to a few lucky customers.
Inspirational textile designer Laura Lees comments “When I was approached by Freya it was an easy decision to be involved in this campaign. The message is vital for young girls, I myself wasn’t fitted properly for a long time but now that I have, I can’t believe the difference a simple bra has made to the way I look.”
Laura continues “This collaboration gave me a brand new design challenge and I wanted the t-shirts to be totally unique and bang on trend, so they will appeal to all girls.”
Ann-Marie Manley, Head of Marketing for Freya says, “Nearly 80% of women are wearing the wrong bra size and don’t realise the implications this can have on their breasts, appearance and posture. We hope that Laura’s designs will educate girls about the importance of wearing a correctly fitted bra in a fun and fashionable way. We are delighted to be raising money for the UK breast cancer charity the Genesis Appeal with this worthwhile campaign.”
To find out more information on Freya’s “Holy Fit” campaign and to get one of Laura’s exclusive t-shirts visit www.theholyfit.com.
For more about the Genesis Appeal visit www.genesisuk.org.