Meet the Bra Doctors on call at Selfridges

For underwear emergencies, make an appointment now!

The Eveden team of ‘Bra Doctors’ will be at Selfridges, Oxford Street, this Saturday to offer customers a unique bra fitting experience.

The ‘Bra Doctors’ will identify badly fitting bras, offering prescriptive advice and a recommendation to visit a special ‘bra surgery’ in the Lingerie Department on the 3rd Floor.  A team of experts will be on hand to prescribe ‘patients’ the best fit and bra style to meet their needs and alleviate any underwear induced discomfort.

80% of women wear the wrong bra size. Recognised bra ailments the ‘Bra Doctors’ will combat include double boob syndrome, bra- riding-up disorder and strap dig distress.  

The most common reason for these problems is an incorrect back size; as when a bra is too large in the back and the cup size is too small, overspill occurs. Not only is this uncomfortable, it can also affect posture, confidence and ruin the look of an outfit. The ‘Bra Doctors’ will identify the problem and offer expert guidance and solutions. 

Every customer fitted by the ‘Bra Doctors’ will be entered into a prize draw offering chance win a gorgeous set of lingerie.

Look out for the ‘Bra Doctors’ in store from 11am – 6pm this Saturday 13th March